Contact us

How investing in video could impact your product marketing

February 10, 2020

People spend 19 hours per week watching videos. And there should be a reason for that. Videos are a quick and easy way to gain information. Plus, it’s a passive activity giving viewers exactly what they want on a plate without any outputs. 80% of all online traffic will be video-based by 2020, as Cisco predicts in their 2019 white paper. So there are chances you can grow your company by including video content.

But how can video influence your marketing growing, and why do you need to invest in video in the first place?

Let’s take a closer look at 3 main reasons to create high-quality video content:


1. It Increases The Conversion Rates

Launching video to introduce your product on your website increases conversions by 86%, according to 2018 Wordstream statistics.

Video is the easiest way to captivate the attention of your prospects and make them stay on the page. It creates a connection because it’s a faster way to communicate your message and keep your potential customers on the hook when compared to other mediums.

Here’s an example.
Crazy Egg is an online application that provides its customers with eye-tracking tools. When Crazy Egg published the video with the same message as the text-based landing page, the video generated 64% more conversions. It was a simple, memorable, and easy-to-digest video explaining their key sales points. And it had its effect.


2. It Boosts Your Product Identity

Animated videos can present your message through shape, color, movements, and sound. It is hard to stand out in an oversaturated market, but video content can fully contribute to making you recognizable and memorable.

Digital-savvy customers will probably make the first impression of your product by browsing the web, so you need to lock and load!


3. It Shares Your Idea

Don’t get upset if you have trouble with marketing products that people can’t touch. If your company deals with software development, blockchain, big data, IoT, AR/VR, and what have you, explainer video, for example, is the best way for you to illustrate the idea of your product.

Just look at the animated explainer video we created for EasyVisual – brand new advertisement platform, which had the same problem. With our approach, EasyVisual introduced its product idea, established credibility and present its innovative solution in 1 minute 34 seconds.

Wrap Up

We found out 3 main reasons for investing money in videos:

  • it increases conversions;
  • boosts your product identity;
  • shares your vision;

If you want to give it a try, let’s read our next article “3 steps to include video into your marketing” on what to start from.