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16 AUGUST 2019

3 Steps Bringing
Your Video Marketing Game
to a New Level

3 Steps Bringing Your Video Marketing Game to a New Level
As a motion design agency, providing the right solution to our clients is our goal. But how to know which solution to choose for your case? Galera is a 5 figure agency, which means we producing 5 different video types to solve various marketing challenges.

Here are three steps to defining the type of video your marketing needs right now.

Step #1
Identify the marketing objective

Any video aims to solve a particular marketing challenge. That's why every video starts with forming a goal since it helps meet a certain need. For example, you have an MVP that you're using to enter a market or establish your newly launched product. That's when you need a video as a tool to represent your product on the market and hence, generate leads.

The marketing objective defines what kind of video you need. Then, choosing the type of video you need is the next step to take.

Step #2
Explore video types

So there are 5 main types of video to choose from:
  • explainer videos introduce the problem that the product/business solves
  • product videos sell the product, his features and benefits and how it actually works
  • commercial videos increase the awareness of your product in an ad campaign, usually aimed for social media
  • video series allows to deeply engage with your users via serial video content
  • tutorial videos explain how to use particular functions of a product or a service and enhance user-experience
Generally, we recommend starting with an explainer video since it works best for presenting new products/services. Therefore, they help achieve the marketing objective in 80% cases. But the type of video you need still depends on your goal.

Step #3
Match everything together

Having figured out what goal you have, you need to choose the type of video that would fit the need to the fullest. At this point, and you proceed to the process of creating the video you have agreed on, which implies taking certain steps, all different for each type of video.

In the next article, we'll tell you about every type of video in more detail - stay tuned.
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