In September 2019, they launched a new product, called Wunder Rent. Basically, this is a software for everyone, who wants to digitize his rental company.
Because there is a lot of competition for this product, they’ve created a campaign that will simplify the customer journey. So people will land on their website and 99% will understand what Rent is providing, what product does, the product is and as a part of this campaign, was allocated an explainer video.
At this time, they started to look for an agency to support in a way of creating an animated explainer video. That was the first time we meet with Jared, Creative Video Lead at Wunder Mobility.
We started pre-production from developing the storyboard, collecting mood board and creating style frames.
The challenging part was cars. We tried to visualize different forms and designs.