The first stage was establishing a brief where all context for the video was provided. Frontastic had a script, voice-over, and visual ideas that best represented their concept and branding, but wanted Galera to take it to the next level and better incorporate their branding and visual ideas.
We worked closely with them through visual feedback, so that the creative teams could collaborate on the details.
After that, Galera delivered a storyboard where ideas and details were fine-tuned and adjusted, taking feedback and input from the Frontastic team. Snippets of the animation work were sent routinely for feedback so that Frontastic could get the feel and look for the flow of animation as the process was evolving. When the animation was complete, voice-over and music production were added and finalized.
Communication throughout the whole process was key for success, and Frontastic appreciated the remote and async first approach to communication. Collaboration was key to getting the ideal product created, and communication from decisions to updates was achieved directly through email.
Frontastic said of Galera, “Their creativity and mastery of their craft provided us a visual and motion language that complemented other elements of our brand, which we know would be challenging. The agency was fast to respond, always suggesting improvements from their area of expertise, considered our feedback, and understood how important it was for us that our brand was always consistent.”