Published on
July 4, 2020
Updated on
February 2, 2026
Read time
1 min
With YouTube being on the rise, it’s not surprising that you start questioning the benefits of using video to market your business. Videos hit the right spot in the perception of viewers and make them want to interact with the business more. Here are some of the most common reasons why humans prefer video over text and why you should make the most use of this fact in marketing.
Most People Learn Visually
What do you get from reading an article, emotion-wise? As a reader, you can only gain a hint of the author’s writing style and the descriptions he/she provides. And often, readers skip parts of a text, which minimizes the chances of your message being delivered. With a video, you show the entire atmosphere and background of your project or a product in so many aspects and dimensions.
Videos Reveal Atmosphere
What do you get from reading an article, emotion-wise? As a reader, you can only gain a hint of the author’s writing style and the descriptions he/she provides. And often, readers skip parts of a text, which minimizes the chances of your message being delivered. With a video, you show the entire atmosphere and background of your project or a product in so many aspects and dimensions.
Videos Are Memorable
According to studies on memory and perception, humans retain 95% of what they watch in a video and only 10% of what they read. In a video, the text is accompanied by music and movements, either of objects or frames, which stimulates different areas of your brain and hence, memory. As a result, viewers remember your message among all the loads of commercial and advertising people come across during the day.
Wrap Up
So videos definitely make the most impressive effect on the audience. It’s the nature of the human body that makes videos simple to perceive and memorize since they boost imagination and trigger different parts of your brain. Eventually, a video appears to be a much better way of sharing your business message than a text.
